The LIVE A GREAT STORY Story
Travel, red spray paint and a simple message that started a movement of inspiration
Hostel dinner convo's with people from around the 🌏
Our founder Zach had just returned from a seven month, figure-out-your-life trip. He didn't quite answer all life's questions but he returned with a journal full of experiences and one key lesson...
"We're all on our own journey. No matter where we came from, what language we speak, the color of our skin or anything that seemingly makes us different, in the end, we're all just humans living our own story. And it's up to each of us to be the hero our story, which inspires other people to do the same."
This Started It All
Inspired by the idea that each and every person has the power to write their story, Zach grabbed a can of red spray paint and left this message on a popular running trail in Austin, TX
People started sharing it!
The simple message made an impact. People started sharing pictures on social media with personal, deep and inspired responses. Soon #liveagreatstory was filled with pictures!
Chasing the Inspiration
Zach kept spreading the LIVE A GREAT STORY message through a process called "wheat pasting". Lots (and lots and lots) of these "Reminders" fueled the social media spread as people stumbled across the message.
People Wanted More Inspiration
Friends, strangers and people from social media started asking for stickers, shirts, hats and more.
Fueled by inspired people on a mission, the LIVE A GREAT STORY message started spreading far and wide
Austin Landmark Mural
If you spend any time in Austin chances are you'll stumble across this iconic LIVE A GREAT STORY Reminder. Every couple of months this sign gets a refresher so keep a look out for new colors and designs!
HOPE Gallery Mural in Austin
Over 4 years a local artist painted over 13 huge LIVE A GREAT STORY murals at the iconic HOPE Outdoor Gallery in Austin