The LIVE A GREAT STORY Story

Travel, red spray paint and a simple message that started a movement of inspiration

Hostel dinner convo's with people from around the 🌏

Our founder Zach had just returned from a seven month, figure-out-your-life trip. He didn't quite answer all life's questions but he returned with a journal full of experiences and one key lesson...

"We're all on our own journey. No matter where we came from, what language we speak, the color of our skin or anything that seemingly makes us different, in the end, we're all just humans living our own story. And it's up to each of us to be the hero our story, which inspires other people to do the same."

The beginning

This Started It All

Surprise, surprise

People started sharing it!

Street Reminders

Chasing the Inspiration

Zach kept spreading the LIVE A GREAT STORY message through a process called "wheat pasting". Lots (and lots and lots) of these "Reminders" fueled the social media spread as people stumbled across the message.

People Wanted More Inspiration

Friends, strangers and people from social media started asking for stickers, shirts, hats and more.

The First 100 Stickers

A few stickers passed out to friends and mailed to people who took pictures of the Street Reminders

Homemade T-Shirt Printer

With $30 and some scrap wood Zach and his friend built a homemade screen press to start printing t-shirts

The First 100 Buttons

Buttons helped spread the message from person to person because they were fun to unpin and give away.

Fueled by inspired people on a mission, the LIVE A GREAT STORY message started spreading far and wide

Man holding inspiring LIVE A GREAT STORY sticker in Monument Valley
Girl holding an inspiring LIVE A GREAT STORY sticker at the grand canyon in Arizona

Tattoos 🤯

Austin Landmark Mural

If you spend any time in Austin chances are you'll stumble across this iconic LIVE A GREAT STORY Reminder. Every couple of months this sign gets a refresher so keep a look out for new colors and designs!

HOPE Gallery Mural in Austin

Over 4 years a local artist painted over 13 huge LIVE A GREAT STORY murals at the iconic HOPE Outdoor Gallery in Austin

Spread the
Inspiration