2012 - How It All Started
Zach, our founder, wasn't sure what to do with his life but knew he didn't want to follow a pre-planned life plan. So he dropped out of college, worked to save up money, and then bought a one-way ticket to Europe with no plan. During the seven-month trip, he was inspired by people he met at hostels, hitchhiking, and roaming local backstreets, and he loved listening to their stories about life.
2013 - Inspiring Vandalism
Zach returned to Austin, TX inspired by the recurring theme that despite our diverse backgrounds, we are all humans living our own unique stories and that we can each be the hero of our own adventure.
One night, he spray painted LIVE A GREAT STORY on a popular running trail. People started sharing photos of the mural, and the LIVE A GREAT STORY message spread across social media.
2014 - Hand Printing Shirts
July 12th, LIVE A GREAT STORY posts the first Instagram photo establishing the business and starting to sell stickers and shirts.
Behind the scenes, Zach hits the streets late at night to install LIVE A GREAT STORY murals with the goal of inspiring people through street art .
People start sharing photos of how LIVE A GREAT STORY inspires their story.
2015 - Reese Witherspoon
When Zach's grandfather passed away, he felt a deep calling to follow his grandfather's entrepreneurial spirit, committing to growing LIVE A GREAT STORY into a business that would inspire as many people as possible. The day of his grandfather's funeral, a famous actress Reese Witherspoon shared an Instagram photo of the LIVE A GREAT STORY mural almost as a confirmation from the universe.
2016 - What is LIVE A GREAT STORY?
Growing the LIVE A GREAT STORY brand wasn't a straight path as Zach tried all different types of business strategies. He organized international adventure trips, hosted conferences across the country, launched a failed Kickstarter and basically everything you can think of that could have been a good idea. All the while he kept selling stickers and shirts while spreading the LIVE A GREAT STORY message.
2018 - The Message Spread Far and Wide
People soon started taking the shirts, flags, and stickers to all parts of the world. People sent phots from their adventures. It soon became clear that people were stoked to take LIVE A GREAT STORY with them on their explorations, so the brand started to focus on giving people the best gear to support them on their adventures.
Forever - Inspiring the World
Since 2014 the LIVE A GREAT STORY message has spread around the world, inspiring people of all walks of life to live their own great story.
The LIVE A GREAT STORY Book
The adventure, risks, rewards, near-fatal business mistakes, and stories that led to LIVE A GREAT STORY reaching millions around the world.
Coming late 2026