How it all started

Zach, our founder, wasn’t sure what to do with his life but knew he didn’t want to follow a pre-planned life plan. So he dropped out of college, worked to save up money, and then bought a one-way ticket to Europe with no plan. During the seven-month trip, he was inspired by people he met at hostels, hitchhiking, and roaming local backstreets, and he loved listening to their stories about life.

Original Spray Paint

Zach returned to Austin, TX inspired by the recurring theme that despite our diverse backgrounds, we are all humans living our own unique stories and that we can each be the hero of our own adventure.

One night, he spray painted LIVE A GREAT STORY on a popular running trail. People started sharing photos of the mural, and the LIVE A GREAT STORY message spread across social media.

Printing Original Shirts

July 12th, LIVE A GREAT STORY posts the first Instagram photo establishing the business and starting to sell stickers and shirts.

Behind the scenes, Zach hits the streets late at night to install LIVE A GREAT STORY murals with the goal of inspiring people through random street art inspiration.

People start sending him photos of their LIVE A GREAT STORY shirts and stickers from their global travels.

Reese Witherspoon

When Zach’s grandfather passed away, he felt a deep calling to follow his grandfather’s entrepreneurial spirit, committing to growing LIVE A GREAT STORY into a business that would inspire as many people as possible. The day of his grandfather’s funeral, a famous actress Reese Witherspoon shared an Instagram photo of the LIVE A GREAT STORY mural almost as a confirmation from the universe.

What is LIVE A GREAT STORY?

Growing the LIVE A GREAT STORY brand wasn’t a straight path as Zach tried all different types of business strategies. He organized international adventure trips, hosted conferences across the country, launched a failed Kickstarter and basically everything you can think of that could have been a good idea. All the while he kept selling stickers and shirts while spreading the LIVE A GREAT STORY message.

Starting to figure it out

People soon started taking the shirts, flags, and stickers to all parts of the world. People sent phots from their adventures. It soon became clear that people were stoked to take LIVE A GREAT STORY with them on their explorations, so the brand started to focus on giving people the best gear to support them on their quests.

The adventure continues

Your gear should support your great story, not hold you back. As we end the decade and look forward to the next one, LIVE A GREAT STORY is focused on making badass gear for your missions.

As travelers ourselves, we know how important it is to count on everything in your backpack, so we only produce what we ourselves are taking in our carry-on. Our collections are only going to keep getting more adventure-ready. So where we flying next?